Cookies – what are they?
This site uses cookies. Cookies are small text files stored on your computer when you visit certain web pages. They are used remember your preferences and in some cases your purchases from the website. We also use cookies that enable you to more easily share pages you like via social media sites like Facebook and Twitter. They are also used to collect anonymous data about your visit (like which areas of the site you visit and for how long) to help us improve your experience of our site and eliminate errors.
The tables below explain the cookies we use and why. To make this information as clear as possible, as well as listing the cookies we use, we’ve categorised them to help explain what they do.
Strictly Necessary
IRIS.co.uk uses “technical” Cookies to carry out activities that are strictly necessary for the operation or delivery of the Service. These cookies are used for activities which are strictly necessary to deliver or operate the service you requested from us and do not require consent.
| Cookie | Used By | Description | Expiry |
| __cf_bm | Cloudflare | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | 1 day |
| BIGipServer# | Marketo | Used to distribute traffic to the website on several servers in order to optimise response times. | 1 day |
| wc_cart_hash_#, wc_fragments_# | iris.co.uk | Necessary for the operation of the shopping cart functionality. Not installed by other pages on the site. | Session |
| webeovisit | iris.co.uk | The webeovisit cookie uniquely identifies visitors in order to deliver a consistent experience across visitor sessions. | 1 hour |
| _webeo_trk | iris.co.uk | The _webeo_trk cookie allows a website to track visitor behaviour on the sites on which the cookie is installed. Tracking is performed anonymously until a user identifies himself by submitting a form. | 1 year |
Experience enhancement
These trackers help us to provide a personalised user experience improving the quality of your preference management options and by enabling the interaction with external networks and platforms.
| Name of Cookie | Purpose | Place of processing | Further Information |
| Wistia widget (Wistia, Inc.) | Wistia is a video content visualization service provided by Wistia, Inc. that allows IRIS.co.uk to incorporate content of this kind on its pages. | Privacy Policy. | Displaying content from external platforms– This type of service allows you to view content hosted on external platforms directly from the pages of IRIS.co.uk and interact with them. This type of service might still collect web traffic data for the pages where the service is installed, even when users do not use it. |
| YouTube video widget (Google Inc.) | YouTube is a video content visualization service provided by Google Inc. that allows IRIS.co.uk to incorporate content of this kind on its pages. | Privacy Policy. |
Measurement & Analytics
IRIS.co.uk uses Trackers to measure traffic and analyze user behaviour with the goal of improving the service.
| Name | Purpose | Place of processing | Further Information |
| ResponseTap (ResponseTap Limited) | ResponseTap is an analytics service provided by ResponseTap Limited. ResponseTap tracks the use of phone numbers displayed on this website. | United Kingdom – Privacy Policy. | They type of data that may be collected by Response Tap is tracker and usage data |
| Google Ads conversion tracking (Google Inc.) | Google Ads conversion tracking is an analytics service provided by Google Inc. that connects data from the Google Ads advertising network with actions performed on IRIS.co.uk. | ||
| Google Analytics with anonymized IP (Google Ireland Limited) | Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of IRIS.co.uk, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. This integration of Google Analytics anonymizes your IP address. It works by shortening Users’ IP addresses within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be sent to a Google server and shortened within the US. | Ireland – Privacy Policy – Opt Out. | Anonymized analytics services The services contained in this section allow the Owner, through the use of third-party Trackers, to collect and manage analytics in an anonymized form. |
| Google Optimize (Google LLC) | Google Optimize is an A/B testing service provided by Google LLC (“Google”). Google may use Personal Data to contextualize and personalize the ads of its own advertising network. | Privacy Policy. | Content performance and features testing (A/B testing) The services contained in this section allow the Owner to track and analyze the User response concerning web traffic or behaviour regarding changes to the structure, text or any other component of IRIS.co.uk. They type of data that may be collected by Google is tracker and usage data |
| GetFeedback | Customer Satisfaction surveys- GetFeedback is a processor of the specific IRIS customer data and information that that IRIS may choose to assess by using GetFeedback’s survey software and services. | Managing data collection and online surveys This type of service allows IRIS.co.uk to manage the creation, deployment, administration, distribution and analysis of online forms and surveys in order to collect, save and reuse Data from any responding users. These services may be integrated with third-party services to enable the Owner to take subsequent steps with the Data processed – e.g. managing contacts, sending messages, analytics, advertising and payment processing. | |
| Gainsight | Provides analytics on how users interact with IRIS Products | The cookies collect information on a user’s browser usage, a user’s journey through the product, the most frequently used functionality and session duration. The cookies in themselves do not directly identify a user and no personal information such as name and email are shared with Gainsight. If a user agrees to the placing of the cookies, a company ID is shared with Gainsight to obtain analytics data. Any analytics data is provided to IRIS is provided in an aggregated format. |
Targeting and Advertising
IRIS.co.uk uses Trackers to deliver personalized marketing content based on User behaviour and to operate, serve and track ads.
Advertising
This type of service allows User Data to be utilized for advertising communication purposes displayed in the form of banners and other advertisements on IRIS.co.uk, possibly based on User interests. This does not mean that all Personal Data are used for this purpose.
Some of the services listed below may use Cookies to identify Users or they may use the behavioural retargeting technique, i.e. displaying ads tailored to the User’s interests and behaviour, including those detected outside IRIS.co.uk. For more information, please check the privacy policies of the relevant services.
In addition to any opt out offered by any of the services below, the User may opt out of a third-party service’s use of cookies by visiting the Network Advertising Initiative opt-out page.
| Name | Purpose | Link to third party policy | Further Information |
| Microsoft Advertising (Microsoft Corporation) | This is a Microsoft Advertising (previously Bing advertising) Universal Event Tracking cookie. | – Privacy Policy – Opt Out. | Microsoft Advertising is an advertising service provided by Microsoft Corporation. The type of data that may be collected by Microsoft is tracker and usage data. |
| AddThis (Oracle Corporation) | AddThis is a service provided by Oracle Corporation, which displays a widget that allows interaction with social networks and external platforms as well as sharing the contents of IRIS.co.uk. | – Privacy Policy. | Interaction with external social networks and platforms This type of service allows interaction with social networks or other external platforms directly from the pages of IRIS.co.uk. The interaction and information obtained through IRIS.co.uk are always subject to the User’s privacy settings for each social network. This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it. It is recommended to log out from the respective services in order to make sure that the processed data on IRIS.co.uk isn’t being connected back to the User’s profile. |
| AdRoll (AdRoll, Inc.) AdRoll is an advertising service provided by AdRoll, Inc. | Remarketing and behavioural targeting. | – Privacy Policy – Opt Out. | Remarketing and behavioural targeting This type of service allows IRIS.co.uk and its partners to inform, optimize and serve advertising based on past use of IRIS.co.uk by the User. This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioural targeting activity. The type of data that may be collected by these third parties include tracker, usgae data, device information, shopping history and unique device identifiers. |
| Google Ads Remarketing (Google LLC) | Google Ads Remarketing is a remarketing and behavioral targeting service provided by Google LLC that connects the activity of IRIS.co.uk with the Google Ads advertising network and the DoubleClick Cookie. | – Privacy Policy – Opt Out. Users can opt out of Google’s use of cookies for ads personalization by visiting Google’s Ads Settings. | |
| LinkedIn Website Retargeting (LinkedIn Corporation) | LinkedIn Website Retargeting is a remarketing and behavioral targeting service provided by LinkedIn Corporation that connects the activity of IRIS.co.uk with the LinkedIn advertising network. | – Privacy Policy – Opt Out. | |
| Twitter Remarketing (Twitter, Inc.) | Twitter Remarketing is a remarketing and behavioral targeting service provided by Twitter, Inc. that connects the activity of IRIS.co.uk with the Twitter advertising network. | – Privacy Policy - | |
| Marketo Email Advertising and Marketo Lead Generation | Managing contacts and sending messages and User database management | Marketo Email Marketing is an email address management and message sending service provided by Marketo, Inc. Marketo Lead Generation is a User database management service provided by Marketo, Inc. The type of data that may be collected is email address And usage data |
How do I change my cookie settings?
There are various ways to manage Tracker related preferences and to provide and withdraw consent, where relevant:
Users can manage preferences related to Trackers from directly within their own device settings, for example, by preventing the use or storage of Trackers.
Additionally, whenever the use of Trackers is based on consent, Users can provide or withdraw such consent by setting their preferences within the cookie notice or by updating such preferences accordingly via the relevant consent-preferences widget, if available.
It is also possible, via relevant browser or device features, to delete previously stored Trackers, including those used to remember the User’s initial consent.
Other Trackers in the browser’s local memory may be cleared by deleting the browsing history.
With regard to any third-party Trackers, Users can manage their preferences and withdraw their consent via the related opt-out link (where provided), by using the means indicated in the third party’s privacy policy, or by contacting the third party.
Locating Tracker Settings
Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:
Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings, such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings, view and look for the relevant setting).
Advertising industry specific opt-outs
Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.
The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.
To opt out of being tracked by Google Analytics across all websites, visit https://tools.google.com/dlpage/gaoptout.
Owner and Data Controller
IRIS Group Limited (470 London Road, Slough, SL3 8QY) Owner contact email: dataprotection@iris.co.uk S. ince the installation of third-party Cookies and other tracking systems through the services used within this Website cannot be technically controlled by the Owner, any specific references to Cookies and tracking systems installed by third parties are to be considered indicative. In order to obtain complete information, the User is kindly requested to consult the privacy policy for the respective third-party services listed in this document. Given the objective complexity surrounding the identification of technologies based on Cookies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of Cookies by this Website.