IRIS Software Group names Alys Reynders Chief Marketing Officer

SaaS industry veteran with more than 25 years of transformative marketing experience joins company to drive global expansion

IRIS Software Group (IRIS), a leading global software provider of accountancy, HCM and education solutions, is today announcing the appointment of Alys Reynders as Chief Marketing Officer (CMO). With more than 20 years of Software-as-a-Service (SaaS) experience in the company’s three core vertical markets, Reynders brings transformative global marketing expertise to support IRIS’ worldwide expansion.

Elona Mortimer-Zhika, CEO of IRIS Software Group says, “We take great pride in our talent, and I am absolutely thrilled Alys has joined the IRIS family. Her high energy, relevant expertise and impressive track record of global marketing success are crucial as we expand rapidly into the US market, and continuously innovate our product suite for customers around the world.”

A four-time CMO in the enterprise software sector, Reynders is responsible for delivering IRIS’ global marketing vision and impact, initially focused on go-to-market strategy, transformative digital marketing and sales, as well as global brand awareness. She joins IRIS from executive leadership roles within highly acquisitive, private equity-backed SaaS companies. Her experience spans product marketing, digital growth and demand programmes, corporate communications and brand strategy for high growth software companies.

Reynders also brings exceptional sector expertise from serving as CMO at D2L, a SaaS platform in the education sector; human capital management knowledge from Salary.com and PeopleFluent; and financial software experience from Geac.

Alys Reynders, Chief Marketing Officer, IRIS Software Group comments, “I am incredibly excited to join IRIS.  This is an experienced and engaged team led from the top with precision and passion, and I look forward to being a strong contributor in this next chapter of growth.”

Reynders will report to the CEO and will spend time in both the UK and US.